Pancake Studio · Brand identity
Six logo directions
The first two refine the mark you sent. The other four try different ideas. Every option is drawn as a vector, so it stays sharp from a 16-pixel browser tab to a printed banner, and each one comes in a version for dark and light backgrounds.
Option 1
The Ribbon, redrawn
Close to your original
Your original idea, kept: the letter p standing in a stack of pancakes, in your blue-to-orange colours. Redrawn with even stroke widths, and the p now tucks behind the pancakes instead of cutting across them, so it stays sharp from a building sign down to a business card.
Option 2
The Ribbon, simplified
Close to your original
Your colours on one bold shape: a solid p sliced into a stack of three pancakes. Solid fills instead of thin ribbons hold up better on app icons and social avatars than the original's fine lines.
Option 3
Full Stack
New direction
A pancake stack that is also an indented block of code: one picture for an agency that builds the full stack, from website to backend. Warm syrup colours set it apart from the blue tech-agency look.
Option 4
Browser Stack
New direction
A stack of browser windows, each one a pancake, with a pat of butter on top. It says "we build websites and apps" at a glance, and the butter gives it a friendly, memorable finish.
Option 5
Pan Monogram
New direction
The bowl of the p is a pan, its stem is the handle, and a pancake is mid-flip inside. Black, white and one orange accent: it stamps cleanly on social avatars, stickers and video watermarks.
Option 6
Drip Wordmark
New direction
No symbol to learn, just the name with honey coating the tops of the letters and dripping down. The square app icon carries the same idea. Rounded, friendly letters and honey colours feel approachable to small businesses, and the drip makes an easy pattern for social posts.
Picking one
Download every file (ZIP, 1.6 MB)Full-size PNG and SVG files for every option come with this page. Reply with the number of your favourite. Mixing is fine too, for example "the icon from option 3 with the colours from option 5". We'll then refine the chosen direction and supply the full set of files: logo, icon, favicon, social profile images and colour codes.